WHO WE ARE & WHAT WE'RE ABOUT
The idea behind Fox Maiden is simple: we aim to provide our customers with easy access to the best premium-contemporary fashion available from around the globe, for guys & girls. At a very reasonable price.
This vision gave rise to our basic selection criteria for sourcing our labels: 1. Is the product truly great & better than what's currently available in the marketplace? And 2. Does the price represent true value for money? If the answer to both of these is yes, we will then move mountains to bring these labels to Fox Maiden, no matter where they come from on Earth.
It is this dedication to sourcing our own unique product that has seen Fox Maiden quickly gain a reputation as being one of the best emerging, fashion-forward, independent retailers in the Australian Fashion Industry.
Fox Maiden opened its doors on Acland Street, St Kilda (Melbourne, Australia) in the Summer of 2009. Our name is inspired by the Japanese folklore known as Kitsune Mythology, where the Fox is described as possessing legendary powers of transformation, strong influence & seduction.
Upon opening, guys & girls quickly discovered our store & the word spread fast about our unusual brand mix - most of which are unavailable anywhere else in Australia & are exclusive to Fox Maiden. Our highly committed buying team travels frequently to the USA, Europe & Asia to find the best emerging fashion, first. Consequently, our loyal male & female customers come back to Fox Maiden often as we have new arrivals almost every week.
Our fantastic interstate customers always left us wanting more. It is this need that gave rise to foxmaiden.com – now anyone in Australia & the world can shop our latest fashion online. Our models are real & our photos are never over-stylised or touched up. We want our online shoppers to be able to view our garments accurately – the next best experience to shopping in our actual St Kilda store.
More recently, we have launched our own men's line of premium, fashion-forward, essential pieces, under the Fox Maiden brand name – all styles are created with our vision of excellent design & value for money in mind.